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G-SHOCK Celebrates Streetwear Culture in a New Collaboration with UNION

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Image: Worn & Wound

The DW-5600RGB covers the LCD with a red, green and black flag graphic and shows the UNION Frontman logo when lit. Elodie Townsend of Worn & Wound calls the collaboration a big success and praises its accessible price.

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Worn & WoundRelease

G-SHOCK Celebrates Streetwear Culture in a New Collaboration with UNION

By Elodie Townsend

G-SHOCK releases the DW-5600RGB in collaboration with UNION, the streetwear brand and store that started in SoHo, New York, in 1989. The model is based on the DW-5600, one of G-SHOCK's most classically styled watches, with a rectangular LCD showing the date, day of the week, alarm setting and time. UNION's design uses a color scheme inspired by the Pan-African flag, with red and green accents printed over a black base that also covers the display. The UNION Frontman logo appears on the LCD when lit and on the caseback. Elodie Townsend of Worn & Wound sees the collaboration as a natural fit between G-SHOCK's rugged, affordable image and streetwear culture, and expects it to sell well given the $165 price and special packaging.

  • The collaboration fits G-SHOCK's streetwear image and rugged, affordable appeal
  • The $165 price and special packaging make the watch accessible and fun
Read at Worn & Wound